Professional History

Plugo

Sr. Product Owner - Integration Product

2023 - Present

Design, build, and launch Plugo's Omnichannel for Marketplaces, Warehouse Management (WMS), and Omni Chat for SEA Market, resulting in a total revenue of US$0.4M within six months.
Own the technical team responsible for integrating and managing over 100 APIs to support Plugo's environment on the top 5 largest marketplaces, including Shopee and Facebook, clients’ WM, and government APIs.
Leading the PlugoAds team and as e-commerce advertising advocate, I've empowered over +200 businesses to achieve an average 4x increase in ROI by strategically integrating Plugo with Meta, Google Merchant, and TikTok Ads.

Growth & Product Manager

2021 - 2023

Managed Sentience's AI solutions, overseeing the implementation of AI-powered gameplay, and collaborating with client developers throughout the engagement. Researched and capitalized on new opportunities, such as the Smart Onboarding & Persona features.
Revamped Sentience's API documentation, along with the test platform, to ensure beginner-friendly documentation and seamless integration by actively analyzing API usage and conducting user research.
Oversaw Sentience's AI solutions implementation and collaborated with client developers, exploring opportunities like Smart Onboarding & Persona features. Improved API documentation and test platform for seamless integration, managed international growth, and enhanced customer success, leading to a 70% increase in leads.

CEO Office - Technical PO

2018 - 2019

Orchestrated the integration of Shipping 3PL, marketplaces, and analytics, eliminating ~98% of manual worksheet updates.
Utilized data science expertise to inform strategic business decisions and enhance 3PL partnerships. Achieved a 16.4% yoy profit increase in 2019 by optimizing partnership operations and prioritizing strategic initiatives over large-scale campaigns during peak seasons such as Ramadan and Christmas.

Customization Manager

2017

Led a cross-country team of 11+ members in successfully migrating from SAP to ENOVIA in 2017, with a focus on enhancing product management processes. This initiative led to a notable 8% increase in productivity within one semester. Throughout the migration process, I effectively synthesized user insights into actionable product requirements, user stories, and product specifications, ensuring alignment with business objectives.
Implemented an SAP encouragement program and facilitated cross-organizational collaboration to minimize customization errors and eliminate injuries, resulting in a significant 12% reduction in delay costs. I demonstrated the ability to navigate and execute amidst ambiguity, flexing into different domains based on the business problem at hand to find simple, easy-to-understand solutions. Additionally, I actively engaged in cross-organizational collaboration, adeptly working through trade-offs and balancing competing priorities while effectively communicating with a diverse set of internal and external stakeholders.

Miso (2020 - 2021) - Product Analyst

Owned and led an optimization project in Google Firebase that led to an increase of 27% conversion YoY.
Assisted the data team to provide insights into a main core business line.

Gojek (2016) - Product & Business Development

Owned and led GO-CLEAN’s products.
Improved supply retention by nearly 70% through talent care and tech encouragement initiatives, including the addition of disability easy access and free English business classes.

Seoul National University of Science and Technology (South Korea)

Graduate as Master of Industrial & Information System in 2022
Concentrations in Product & Data Science with GPA 93/100 (30 Credits + Research-based Thesis)

Institut Teknologi Bandung (Indonesia)